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Moadon Sheli
Moadon Sheli

Digital Loyalty Card for Coffee Shops: Replace the Paper Punch Card

A digital loyalty card for a coffee shop replaces the paper punch card with a card stored in the customer's Apple Wallet or Google Wallet. The customer scans a QR code or opens a link — no app to install — and the card lands in their phone's Wallet. From then on, every visit is counted automatically, all the way to the free coffee.

Why replace the paper punch card?

Paper punch cards get lost, forgotten in another wallet, or thrown out with the receipts — and the coffee shop learns nothing about the person holding one: who they are, how often they come, or when they stopped coming. With a digital card, the card lives permanently on the customer's phone, in the same place as boarding passes and event tickets, and the shop builds a real customer club: a name, a language and a visit history for every member. Joining takes one QR scan by the register: the customer fills in a few details, the card is added to their Wallet, done. Nothing to download, no password to remember, no card left at home or in another coat pocket.

Points per visit — and the tenth coffee free

With Moadon Sheli you can award points per visit — exactly like a punch card — or per amount spent. For a coffee shop, the visit model is the simplest: every visit counts as a digital stamp, and when the customer reaches the goal you set (say, the tenth coffee), a Wallet notification tells them their reward is waiting. At the register, your staff scans the customer's QR code with the merchant app (on iPhone or a computer) and the visit is logged in seconds. You can define several rewards at different milestones — a croissant after five visits, a coffee after ten — and the card updates in real time, so the customer sees right on the card how many visits are left until the next reward.

A push notification when the customer walks by

This is the one thing a paper card will never do: a card stored in the Wallet can show a proximity notification when the customer is near your shop — roughly 100 m on Apple devices and about 150 m with Google Wallet. Your card appears on their lock screen right as they pass the door. The system also sends automatic Wallet messages: a welcome after signup, birthday greetings, a nudge to customers who haven't visited in a while, and an alert when a reward is reached. You can also message the whole club at once — a rainy-day deal, a new drink on the menu — and each message is automatically translated into the language of every customer's card: Hebrew, English or French.

What it costs and how to start

To get started, message us on WhatsApp: we build your card with you, for free, then you print the QR code and place it by the register. Pricing is ₪120 a month + VAT billed yearly, or ₪150 + VAT billed monthly. Chains with several locations manage all branches inside one club (each extra location: ₪50 a month), and you can add team members with scan permissions at the register. Rewards, messages and card design can be changed at any time from the dashboard. The merchant app is available on the App Store (iPhone) and on any computer; Android is coming soon. Other loyalty platforms also operate in Israel, such as Simply Club, ValueCard and TISMO; with Moadon Sheli, the customer installs nothing — the card lives directly in Apple Wallet or Google Wallet.

Does the customer need to install an app?

No. They scan a QR code or open a link, and the card is saved to Apple Wallet or Google Wallet. Only the merchant uses the Moadon Sheli app, on iPhone or a computer, to scan cards at the register.

How much does it cost for a coffee shop?

₪120 a month + VAT billed yearly (or ₪150 + VAT billed monthly), including points, unlimited notifications and bulk messages. Setup is free. Each extra location: ₪50 a month.

Does it work on both iPhone and Android?

Yes. The card goes into Apple Wallet on iPhone and Google Wallet on Android, including proximity notifications — about 100 m on Apple and about 150 m on Google.

Book a demo on WhatsApp