Loyalty card.Unlimited notifications.Nothing to install for your customers.
Customers add your card to Apple Wallet or Google Wallet with one scan. Send them as many notifications as you like: it's included in your plan, at no extra cost.
- Unlimited notifications included
- No app for your customers
- Free setup
- Hebrew, English & French
3 stamps to go
Free coffee

Free: an NFC Google-review plaque when you start your subscription with us.
For neighborhood businesses
- Cafés
- Restaurants
- Barbers
- Hair salons
- Beauty
- Nails
- Boutiques
- Bakeries
- Pizzerias
- Florists
Nothing to install. One scan, and the card is in their Wallet.
No app, no plastic card, no password. The card stays in their phone, next to their bank card, so it's never left at home.
- 1
They scan your QR
At the counter, on Instagram or on WhatsApp.
- 2
A short page to fill in
In your colors and in their language: Hebrew, English or French.
- 3
“Add to Wallet”
The card is on their phone and updates itself at every visit.
And you get your own app.
Your whole customer club in your pocket, on iPhone and on your computer.
List and search. Filters: active, reward ready, birthday, at risk, lost. Customer file with history, add or remove points.

Real screenshots of the Moadon Sheli app (demo account)
Everything that brings customers back.
Set it up once. Then everything goes out on its own, in each customer's language.
- Win back
Lost customers come back.
After a while without a visit (30 days minimum), a “we miss you” message, with a time-limited gift if you want.
- Attract
Walking past? Their card pops up.
On iPhone, within about 100 m, the card shows on the lock screen with your message. On Android (about 150 m), Google shows an alert with your business name.
- Reviews
More Google reviews.
After the visit, the customer gets an invite to rate you, with a direct link. And when you start your subscription, we give you an NFC Google-review plaque for your counter.
- Reward
Stamps, points and levels.
10 stamps = 1 free coffee, or points for every shekel. Gifts, vouchers with an expiry date, Silver or Gold levels on the card.
- Announce
Scheduled campaigns.
Right away, on a set date, every day or every week. To everyone or by level, with a gift if you like. Included, unlimited.
- Their language
Hebrew, English, French.
Each customer gets the card and messages in their own language. You write once, the translation is automatic.
Plus: welcome, birthday, thank-you after a purchase, reward reached, new level. All sent automatically.
A card that looks like your business.
Logo, colors, stamps, background photo. On the back: your info translated, your address, social links, rewards and levels.
Made-up businesses, just as examples. Select a card to open it.
And it costs nothing extra: we build your card with you.
Made-up example · Café
Get started in 3 steps.
Message us on WhatsApp.
We set up a short demo, whenever suits you.
We build your card together.
Logo, colors, reward. Setup is free.
Put the QR at your counter.
Customers scan it. Then you scan their card at every visit.
What could it bring you?
Enter your numbers. You'll see right away how many extra visits pay for the subscription, and what the card could bring in.
Your business (a starting example, adjust it)
Checkouts per day, per shop
On average, in a month
What a customer pays, VAT included
Share of your customers who add it to their phone
Each extra shop: ₪50 + VAT a month
Calculation assumptionseditableExtra visits +10% · margin 50% · rewards 2%
An assumption, adjust it. One in-store study measured +6% sales in the first year; in a café, visits came about 20% closer together just before the reward (sources below).
Selling price minus the cost of the products (and the staff commission, if any).
As a % of what card holders spend. Example: a coffee that costs you ₪5, given every 10 visits of ₪25 = 2%.
To compare with the subscription (priced before VAT), we take the 18% VAT out of the average spend.
Not counted: new customers, Google reviews, campaign sales.
Sources
- Leenheer et al., 2007: once you account for customers who were already loyal, a program's effect is real but about 7 times smaller than a simple members vs non-members comparison. (opens in a new tab)
- Taylor & Neslin, 2005: during an in-store reward program, sales per household rose 6.1% in the first year. (opens in a new tab)
- Kivetz, Urminsky & Zheng, 2006: in a "buy 10, get 1 free" café, purchases came about 20% closer together as customers neared the free coffee. (opens in a new tab)
- Belli et al., 2022: across 429 measurements (1990–2020), loyalty programs do strengthen loyalty. (opens in a new tab)
- 18% VAT in Israel since January 1, 2025 (Israel Tax Authority). (opens in a new tab)
Break-even
Just10extra visitsa month to cover the subscription (₪120 + VAT).
About 2 a week: 0.5% of your monthly visits.
Your estimate+62 visits a month
Your estimate is above break-even.
≈+₪1,870
in extra sales a month (incl. VAT)
≈+₪320
estimated net a month, after the subscription and rewards (before VAT)
the card brings in ≈ 3.6× the subscription price
See how it's calculated
- Visits a month80 customers × 26 days
- 2,080
- Card holders (30%)
- 624
- Extra visits (+10%)
- +62
- What an extra visit leaves you₪25 before VAT × (margin 50% − rewards 2%)
- ₪12
- Margin from extra visits
- +₪760
- Rewards for card holders
- −₪320
- Subscription
- −₪120
- Estimated balance per month, before VAT
- +₪320
- How many times the subscription(margin from extra visits − rewards) ÷ subscription, before VAT. Margin, not sales.
- 3.6×
An indicative estimate, based on your numbers and the calculation assumptions. Not a promise: results depend on your business, your rewards and how you offer the card.
One clear price. The essentials, included.
Free setup. Unlimited customers and notifications.
₪120150per month + VAT
Billed yearly (12 × ₪120). Free setup.Billed monthly. Free setup.
Options: extra shop ₪50/month · customer emails about ₪0.5 each
Included
- Unlimited customers
- Unlimited Wallet notifications (automatic and campaigns)
- Merchant app on iPhone and computer
- Full card designer
- Your team, with permissions
- Direct help on WhatsApp
- A free NFC Google-review plaque
₪120 a month. ₪150 a month. What's a customer who comes back every week worth to you?
The questions we get asked.
Another question? Message us, we reply fast.
Do my customers need an app?
No. The card goes into Apple Wallet or Google Wallet, which are already on their phone.
Does it work on Android?
Yes. Your Android customers add the card to Google Wallet; Google shows it with your logo, your colors, a banner and the balance (stamp circles and the background photo are iPhone-only).
What do I need?
The Moadon Sheli app on iPhone (App Store), or any computer. That's where you manage customers, scan cards, send messages and follow activity. Android is coming soon.
How much is it?
₪120 a month + VAT billed yearly, or ₪150 + VAT billed monthly. Setup is free. Each extra shop: ₪50 a month.
A customer lost or changed their phone?
You send them a link, valid for 7 days: they get their card back with all their points.
Any limit on customers or messages?
No. On our side there's no limit and no extra cost; only customer emails are a paid option (about ₪0.5 each). One technical limit: on Android, Google Wallet shows at most 3 alerts per card per day; the card itself always updates.
How do I pay?
By bank transfer or Bit.
What if I want to stop?
Monthly plan: tell us whenever you like; one last month is billed from that day, then everything stops. Yearly plan: a paid year runs to its end; it can't be stopped mid-year.
What's the free NFC plaque?
A small plaque to place near your counter. Customers tap their phone or scan the QR code and land straight on your Google review page. It's free when you start your subscription.

A real person, on WhatsApp.
You talk directly to Yaron, who built Moadon Sheli. In Hebrew, English or French.
Want your customers to come back more often?
Message us and we'll show you everything in a short demo.


