2026 Guide: How to Launch a Digital Loyalty Club for Your Business in Israel
A digital loyalty club is a loyalty program whose card lives in Apple Wallet or Google Wallet on the customer's phone — no plastic card, no app to download. The customer scans a QR code or opens a link, the card lands in their Wallet, and they earn points per purchase or per visit. This guide covers the setup steps, what to compare across the solutions available in Israel, and how they differ.
How to Set Up a Digital Loyalty Club in 6 Steps
1. Pick your loyalty model: points per amount spent, or a visit-based punch card (the tenth coffee free, for example). 2. Choose a platform that issues the card straight into Apple Wallet and Google Wallet, without forcing customers to install an app. 3. Design the card: your logo, colors, and business details. 4. Define the rewards and tiers customers unlock as they collect. 5. Place the QR code at the register and train staff to scan the card at every purchase. 6. Launch: the customer scans the QR, the card lands in their Wallet, and the notifications do the rest — welcome message, birthday greeting, inactivity reminder, and an alert when a reward is reached.
What to Compare Before Choosing a Platform
Run every provider through the same checklist: • Price — is it published openly, or available by quote only? What does the subscription include? • Native Wallet — does the card live directly in Apple Wallet and Google Wallet, or must the customer download an app? • Languages — are the interface and customer messages available in the languages your customers actually speak (for example Hebrew, English and French)? • Mechanics — points per spend, visit milestones, tiers and rewards. • Operations — scanning at the register, multiple locations, employee access. • Communication — automatic Wallet notifications, group messages, and proximity notifications when a customer walks near your store. A platform that fails on a criterion critical to your business drops off the shortlist.
The Options in Israel: Simply Club, ValueCard, TISMO, and Moadon Sheli
Other customer club solutions also operate in Israel, including Simply Club, ValueCard, and TISMO; measure each one against the checklist above. Moadon Sheli (מועדון שלי) stands apart on three points: a price published openly — ₪120 a month + VAT billed yearly (₪150 + VAT billed monthly), with free setup; a card that goes straight into Apple Wallet and Google Wallet with no customer app at all; and service in Hebrew, English and French, with customer messages translated automatically into each customer's own language. The right choice depends on your business — size, clientele, budget — but the comparison should run on the same criteria.
Running the Club Day to Day
At the register, the customer shows the card from their Wallet, an employee scans the QR with the merchant app, and points are added on the spot. In the background, automatic notifications land directly on the Wallet card: a welcome message, birthday wishes, a nudge for customers who haven't visited in a while, and an alert when a reward is unlocked. You can also send group messages to the whole club, and a proximity notification appears when a customer passes near the store (roughly 100 m on iPhone, 150 m on Android). A business with several locations manages everything from one account (each extra location: ₪50 a month), with separate access for employees.
How much does a digital loyalty club cost?
Moadon Sheli publishes its price openly: ₪120 a month + VAT billed yearly, or ₪150 + VAT billed monthly. Setup is free. For other solutions, ask for the full price and compare against the same checklist.
Does the customer need to download an app?
No. The customer scans a QR code or opens a link, and the loyalty card goes straight into Apple Wallet or Google Wallet on their phone.
Points per spend or a visit punch card — which should I pick?
Points fit businesses where basket sizes vary (restaurants, shops); visit milestones fit a repeat product (coffee, barber). Moadon Sheli supports either model.